Breaking stereotypes: Women behind Just Falafel

In a male dominated world, it’s easy for many to forget that behind every successful man, there is a strong, wise and hardworking woman – or so starts a media statement issued today by the homegrown Just Falafel, coinciding with Father’s Day.

The statement adds that this is the case with the local, healthy vegetarian homegrown brand Just Falafel. “With over 1,200 franchisees sold in 17 different countries, more and more franchise owners are strong women looking for their individual freedom, away from their family responsibilities, and yearning for their own business success,” it says.

“Just Falafel is not just a growing international business phenomenon. It’s now making headway with women internationally by providing opportunities that break the cultural stereotypes in the Middle East and beyond,” the statement notes.

The original idea was spawned by two high school friends, Reema Shetty (Indian) and Alia Al- Mazroui (Emirati) who created the concept from scratch, it elaborates.

Inside of the head offices exist women from Finland and Pakistan to across the globe from America to Australia. The women of Just Falafel are as diverse as the Just Falafel menu itself, it claims. The women collectively are the fuel behind our companies running engine and CEO, Fadi Malas and our Founder, Mohamad Bitar.

“Women by default are naturing, savvy and switched on individuals. To find a business whose brand personality mimics this is a rare opportunity. JF offers us a business we can connect with on both an emotional and professional level. We are part of something big, building the fast food generation of the future,” says Carly Arzeen Young, Australian British Communications Manager.

Beginning in the UAE, the Just Falafel brand has flown overseas and crossed into new countries like Lebanon, where 12 locations have been sold.

“There is a strong feeling that we need to build this brand globally together. I see myself subscribing to this philosophy and my thinking is becoming very global. It feels like I am becoming a business woman almost without trying because of the Just Falafel’s momentum,” says Safa’a Fares, female Lebanese Franchisee owner in Lebanon.

Just Falafel continues to push boundaries and help women achieve success with an affordable and simple formula. In May, two more female franchisee owners have jumped on board to this success. Magda Sabbagh, a Lebanese/Egyptian Canadian Just Falafel franchisee and Rajika Dalwani, an Indian Just Falafel franchisee, have been the two newest female business owners in the UAE.

Follow Emirates 24|7 on Google News.