Asus aims at Dell, to completely overhaul its line-up this summer

Asus says it plans to completely overhaul its laptop and ultrabook line-up this summer, as it plans to overtake Dell in regional sales.

Currently slated at fourth position in terms of market share both globally and within the Middle East, Asus says it wants to overtake Dell to reach the third spot.

“We are working towards this goal and hopefully plan to achieve this by the end of 2015,” said Kenneth Chen, Middle East Country Product Manager at AsusTek Computer Incorporation.

This year’s new line-up according to him is geared towards this end.

“All 10 models and its different variants totalling well over 100 different versions comprising all segments will be overhauled. Expect the new line-up in the coming months,” said Chen.

He was speaking during the Middle East launch of the new tablet-cum- laptop Transformer Book T300 Chi.

According to him Asus improved its performance in 2014 and is expected to do the same in 2015 as well, despite a slight slowdown.

According to latest DC figures, the top three vendor rankings in terms of PC market share remained unchanged for the sixth consecutive quarter.

HP retained top spot, recording strong year-on-year growth of 17.3 per cent, followed by Lenovo which posted the strongest year-on-year growth, with shipments up an impressive 38.2 per cent for Q4 2014.

Dell lost some ground in third position, suffering a year-on-year decline of 0.8 per cent. Asus ranked fourth, posting growth of 6.9 per cent, while Acer ranked fifth, with a decline of 5.8 per cent.

However, IDC also forecast the PC market in Middle East and Africa to be hit with an overall decline of 3.9 per cent year on year in 2015.

“And the recent rapid decline in global oil and gas prices will have an impact on almost all parts of the region, although the extent of this will vary from country to country.

"Nigeria and Ghana are expected to suffer the most, with PC shipments to these countries set to shrink around 40 per cent year-on-year in 2015,” said Fouad Rafiq Charakla, research manager for personal computing, systems, and infrastructure solutions at IDC Middle East, Turkey, and Africa.

Follow Emirates 24|7 on Google News.