15 innovative ideas to improve RTA's business services

Mattar Al Tayer, Chairman of the Roads and Transport Authority (RTA), revealed that as many as 15 innovative ideas had been generated by the first session of the Government Innovation Lab, dedicated to discussing RTA services to the business sector.

The Innovation Lab featured the participation of several CEOs, Directors of the RTA as well as university students and representative of Ernst & Young Consultancies.

“The selection of RTA services to the business sector as a theme for the inaugural session of the Innovation Lab is attributed to several considerations highlighted by the keenness to realise ‘Peoples Happiness’; a top priority of our wise leadership.

The RTA is offering 66 services to the business sector deliverable via several channels: 27 through smart-phones, 23 through the website, 53 through customers’ service centers, 17 through the Call Center (8009090), 6 through RTA Departments, and 2 via the self-service system.

Among the key ideas and initiatives that will be implemented is the smart system of managing billboards, which will cut short the frequent visits to RTA customers’ service centres.

Among initiatives put forward is ‘Akas’ for fitting an RTA vehicle with cameras and surveillance systems for spotting illegal taxi practitioners.

The array of initiatives also include Your Business Manager calling for appointing dedicated Account Managers for companies depending on the classification of their scope of work in order to follow-up their needs and offer excellent services to them.

Initiatives to be implemented this year also include preparing an electronic guide for investment opportunities in Dubai Metro stations to introduce the investment prospects at Metro stations, display information needed by investors such as ad area, dimensions and the location of the station.

Initiatives identified for implementation also included the launch of the second generation of the car parking tariff.

In 2016 and 2017 the RTA will implement three initiatives including the e-Limo system relating to the automation of procedures enabling Limousine firms to process their transactions online without obliging them to visit customers service centers.

The second is Test & Drive initiative enabling the motorist to leave the test facility upon the completion of the technical testing of the vehicle where the centre will cater to the rest of procedures including the dispatch of the registration card by post.

In the third quarter of 2016, the RTA will introduce the Smart Service Centres involving the opening of RTA counters at the premises of mega firms for processing transactions of RTA services.

The RTA will subject seven ideas and initiatives to further studying.

These include offering Ladies Limo service targeting businesswomen, authorising approved auto dealers in the UAE to carry out the technical testing of vehicles as part of the periodic maintenance programs, especially those under maintenance contracts, offering business sector services at Metro stations, and utilising spaces in the Metro stations for short-term advertising campaigns.

7 labs

Al Tayer further stated that the RTA would hold in the current year seven innovation labs across affiliated agencies and sectors.
The first lab will consider how to cope with the congestion experienced by the Dubai Metro, and the second lab will discuss limiting visits to customers service centers by 80 per cent in 2018.
The third lab will discuss the technical testing of vehicles and the fourth one will examine traffic bottlenecks.
The fifth lab will review improvement projects of marine transport systems, the sixth will focus on simplifying services and procedures for NOL card holders, and the seventh will look into the outlines of RTA’s Strategic Plan 2030.

Innovation Lab

Located at the premises of Dubai Tram at Al Sufouh, RTA’s Innovation Lab is the first government innovation lab in Dubai. It comprises sophisticated training halls fitted with the latest technologies with ample spaces for convening brainstorming sessions in addition to a gorgeous innovation club designed at high-class standards to provide an inspiring innovation environment.
The facility is also fitted with interactive display monitors enabling the sharing of the visual content between members, and these screens can be configured with the smart-phones and portable devices of the participants through wireless technology.

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