Majid Al Futtaim (MAF) Fashion has signed an agreement with Abercrombie & Fitch Co. to see iconic American lifestyle brand make its Middle East debut.
Hot on the heels of its recent announcement to bring Hollister to the region, Majid Al Futtaim Fashion, the retail arm of Majid Al Futtaim Ventures, has finalised joint-venture agreement with Abercrombie & Fitch Co., to bring Abercrombie & Fitch to Dubai. The first store is set to open in 2014.
North American brands are the most global, according to a recent retail industry report released by CB Richard Ellis, with 73 per cent present in all three major retail markets – Europe, Asia Pacific and Middle East & Africa.
The report also found that 61.2 per cent of American brands operate at least one store in Dubai, making it the second most targeted city for international retailers, falling closely behind London.
Reaffirming Dubai’s appeal as an international launch pad for global brands, Abercrombie & Fitch will further diversify the city’s rapidly expanding retail offer.