Harley Davidson to make its motorcycles in India

First plant outside of US to roll out high-end bikes in 2011

Harley Davidson has chosen India for its first overseas plant to build its iconic bikes. 

The plant that is modelled on "complete knock down" (CKD) method of assembling will come up in the northern Indian state of Haryana and roll out the firt bike in 2011, CNN reported on Thursday.

"What we are doing is made in USA, assembled in India, which will have a positive job effect back home which is why we are driving this investment as quickly as we are," a CNN report cited Anoop Prakash, Managing Director for Harley Davidson India.

Under the CKD agreement, Harley Davidson India will import parts from its parent company and assemble them at the Haryana plant. 

India, the world's second fastest-growing two-wheeler market after China, plays an important role in the company's plan to expand its brand, he said. More than 10 million motorcycles -- most of them of up to 200 CC engines -- were sold in India in the 2009-2010 fiscal year.

"We see a distinctive credible growth story here," Prakash said.

Besides the obvious market potential in India, Harley Davidson aims to bring down the cost by getting the bikes made in India. This could end up with savings of up to 80 per cent on import duties, which will help bring down the cost.

Harley Davidson that went on sale in India in July 2010 has already met the target of 200-250 bikes for the six months of its retail operations there.

The company is set to open its fifth dealership in the tech-city of Bangalore this month.
 

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Comments

  • Sid 29 May 2011 20:38 0 0
    Selling my HD
  • Ken 26 November 2010 02:16 0 0
    They are not building bikes to be exported back to the US. It is kind of depressing, but it makes total sense to build the bikes where they are going to be purchased - just like Toyota and Honda building cars in America. If it is cheaper to build the parts here and ship them there to be assembled then have at it. The core of the bike is still American, it is just bolted together in India. So the way I see it, now there will be another group of Harley-loving gearheads there.
  • Daniel Bonzar 9 November 2010 19:18 0 0
    What a tragedy. I have 2 Harleys for sale now! Time to ride something else! Wake up Washington! Now more American people are out of work!
  • Don 8 November 2010 02:52 0 0
    Can't believe it. The only truly American thing we have and they want to build them in india? What the hell is going on?Meanwhile Harleys talking about closing up the Kansas city plant.
  • tim marshall 8 November 2010 02:43 0 0
    Another dam sell out, when this country needs jobs. Victory get my kingpin ready, the road king is up for sale.
  • Mehar 7 November 2010 09:34 0 0
    The Indian plant output will be consumed in India alone. Such is the potential of India!
  • David Sorrell 7 November 2010 02:17 0 0
    Made in India?...Really?...I am at a loss for words. I feel like I just got stabbed in the back. I always ride nothing but Harleys but this may change. The founding fathers must be turning in their grave. This does nothing but piss me off.
  • Kaeru 6 November 2010 03:52 0 0
    If I buy a Harley, I want it to be 'Made in the USA', otherwise I rather get a Japanese bike.
  • Xavier Pattom 5 November 2010 09:15 0 0
    The US minted money from rest of the world -- though for the right reason of being the best -- for so many decades. Now let's see others making some. It's just a law of natural cycle. Don't worry, it could be some other country next.
  • Tom Williams 5 November 2010 01:27 0 0
    1st step in outsourcing and moving all of their jobs outside of the US. Too bad as the biggest part of the mystic has always been 'Made in the USA'.

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