Dubai selected to host Mindshare senior management meet

Dubai was selected to host the Mindshare Mena senior management meeting last month.

Mindshare, part of WPP, is a global media agency network helping clients make collaborative and adaptive decisions across their paid, owned, and earned marketing in real-time. The meet was held on 28-29 August at Fairmont The Palm.

It featured the theme “Adapt to Lead” and discussed Mindshare’s plans to put this attitude to the test and make it a reality in all markets across the Mena region. The meeting showcased Mindshare’s product developments across three pillars, including data and tech, digital, and creativity. Senior management representatives also discussed how to develop talent across these three areas with the support of Mindshare’s global team.

Representatives of Mindshare global team, including Mindshare Emea CO-CEO Christof Baron, attended.

“The media industry and technology are rapidly evolving, and in order to offer the best services to our clients and continuously add value to their business, we need to stay one step ahead,” says Mindshare Mena CEO Samir Ayoub. “At this year’s ‘Adapt to Lead’ management meeting, our team has outdone themselves again with thrilling ideas that push boundaries and innovate – just the attitude that we expect from our creative minds at Mindshare.”

Mindshare Mena is in 10 countries across the GCC, Levant, and North Africa. Mindshare is part of GroupM, which oversees the media investment management sector for WPP.

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