Abu Dhabi bank targets 100% Emiratisation at branches

The Arab Bank for Investment and Foreign Trade (Al Masraf) has set a target of 100 per cent Emiratisation at its branches, a top official from the bank revealed during the Tawdheef career fair.

Currently, Al Masraf’s branches are composed of 62 per cent UAE nationals.

Tawdheef is a recruitment event for UAE Nationals looking for a new job or the next step in their career. The 10th Edition of Tawdheef took place on February 1-3 at the Abu Dhabi National Exhibition Centre.

Speaking about Al Masraf’s presence at this career fair, Faisal Galadari, CEO of Al Masraf, said that the participation was in line with the bank’s strategy of increasing Emiratisation at all managerial and executive levels, to fulfil the strategy endorsed by the UAE Cabinet.

The CEO pointed out that the banking sector in the UAE has a solid record of rewarding Emirati competencies, especially in the senior and middle-level positions.

“Continuity in this direction will promote the role of nationals in leading this vital sector. It will serve the progress of the country towards greater prosperity under its wise leadership,” he added.

Galadari said the success of the Emiratisation programme in the banking sector can be effectively replicated in other sectors. He said Al Masraf’s strategy is aligned with that of the UAE Vision 2021 – the national goal is to increase Emiratisation not just in the government sector but also in the private sector.

According to Suaad Al Shimmari, Chief of Human Resources and Emiratisation at Al Masraf, Emiratisation in all levels has reached 26 per cent in the company, and is on track to hitting the 30 per cent mark by the end of 2016.

Galadari said in addition to focused recruitment, the bank is proactively sharpening their talents and working at increasing retention figures.

This was done by introducing qualification and career development programmes; putting in place policies and initiatives; and creating a work environment that appeals to the national cadre which resulted to enhanced bank’s performance in general.

Al Shimmari said that Al Masraf is keen to attract talented Emirati graduates and has been regularly taking part in Tawdheef. The bank has conducted walk-in interviews at the career fair, making it easier for Emiratis to apply and get recruited. Tawdheef, she said, was an ideal platform for employers to find Emirati talent and for jobseekers to learn about vacancies and training opportunities.

Al Masraf’s steps to boost Emiratisation include providing development programmes for managerial and general career levels, educational support for Emiratis, specialised trainings, special programme for distinguished employees for career advancement as well as participation in career fairs and open days at key universities.

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