Borders of Al Maya Group Awarded Superbrands Status for 2014

Dubai based Borders of Al Maya Group announced today 19th June 2014, that it has been awarded the Superbrands status for 2014 by the Superbrands Council, the world’s largest independent brand arbiter.

The Superbrands status is assigned to a company or brand based on market dominance, quality, customer satisfaction, trust, longevity, accounting practices, goodwill, customer loyalty and market acceptance.

The Superbrands organization, which began in 1994, analyses the history and strength of different brands over 40 countries and is universally commended for being an arbiter of branding excellence.

The Superbrands citation acknowledges Borders of Al Maya Group as a household name in the UAE.  Borders is a one-stop shop for everyone, with books that are powerful and literally inspiring.  Borders believe today a reader and tomorrow a leader.  Borders opened its first store in 2006 and since then have revolutionized the book retail in the Middle East and has soon become a place for knowledge and entertainment in the United Arab Emirates and Gulf region, offering a wide range of books, stationary, toys and games, as well as a Childrens’ Story-telling section and seating area for reading.

Borders has brought in renowned international authors such a John Gray (Men are from Mars and Women are from Venus), Jack Cannfield (Chicken Soup Series) and Doug Lipp (Disney U) amongst many others.  From the Middle East Region they have had CEO’s ranging from Mr. Khalaf Al Habtoor to politicians such as Dr. Shashi Tharoor and also individuals from the Indian Army such a General JJ Singh, whose book was launched by the Indian Ambassador in Dubai.

“It is an honour to receive Superbrands status and I am sure this will certainly give impetus to further enhance our service and expand reach” said Kamal Vachani, Director, Al Maya Group.
 

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