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29 March 2024

Dubai Properties, Starwood ink deal for 4 new hotels

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By Staff

Starwood Hotels & Resorts and real estate developer Dubai Properties will open four new hotels in Dubai under Aloft and Element brands, increasing the hotel major’s mid-range portfolio with 11 announced deals year to-date, representing nearly 50 per cent of Starwood’s Middle East pipeline.

Scheduled to open in 2018, the four new Aloft and Element hotels will introduce 816 rooms in Dubai.

Featuring 227 guest rooms, Aloft Dubai Dubiotech will be located in the world’s first free zone area dedicated to the life science industry.

Aloft Dubai Studio City comprises of 200 guests rooms, meeting space of up to 120 sqm and all of Aloft’s signature brand elements.

Aloft Dubai IMPZ is located in Dubai’s media production zone, International Media Production Zone (IMPZ). The hotel will offer 221 guest rooms and will serve as a hub for the art, printing, publishing and media production businesses in the area.

Element, Starwood’s eco-innovation lab, is designed for today’s healthy, active traveler, with a nature-inspired design philosophy that is clean, modern and bright. Element IMPZ will offer guests 168 studio accommodations and double rooms.

Naaman Atallah, CEO of Dubai Properties, said: “The hotels will offer two new concepts to the existing mid-market category in the Emirate, which will emerge as a vital segment in the run to the exposition. The time is right to launch new hospitality projects as demand for new hotel rooms continues to increase and culminate around this major event.”

Bart Carnahan, Senior Vice President Acquisitions & Development, Starwood Hotels & Resorts, Europe, Africa & Middle East, said:  “The UAE presents great opportunities to expand in the mid-market sector where there is a high demand for reliable and affordable hospitality.”

Starwood currently operates 51 hotels and resorts across the Middle East under eight of the company’s ten distinct lifestyle brands.

The company has plans to double its portfolio in the region in the next five years.

Dubai remains the company’s second largest market after New York City with 15 operating hotels.