HMH adds 3 more hotels

HMH – Hospitality Management Holdings – today announced opening of three new hotels under its brand EWA Hotel Apartments. While two of these – EWA Deira Dubai and EWA Hotel Ajman – are located in the UAE, the third one – EWA Hotel Mahdha – is in Oman and is expected to open soon.

Conveniently situated in Deira Corniche, merely 10 minutes from Dubai International Airport, EWA Deira Dubai lies within easy reach of the city’s key leisure and business landmarks. Home to 76 well-appointed rooms and suites, the deluxe hotel is a perfect blend of quality accommodation and Arabic hospitality. Nearly half of the rooms offer panoramic views of the Arabian Gulf. Other attractions include superb all-day-dinging restaurant, fabulous lobby lounge, beautiful roof-top swimming pool and up-to-date business facilities.

Michel Noblet, President and CEO, HMH, said: “The mid-market accommodations remain a niche segment with very limited supply against significant demand. Of the vast supply of hotel accommodation of 210,000 hotel rooms in the Middle East region, the budget range accounts for a meager 3,000 rooms while mid-scale a mere 11 per cent thus offering massive opportunities. Our strategy is to expand more in this lucrative sector that holds and enormous potential for growth.”

In addition to mid-market hotels, EWA offers quality serviced apartments that are both elegant and affordable. Michel said, “Once the domain of business travellers, serviced apartments now offer a stylish and spacious alternative to hotels, ideal for both short and long-term guests and are often preferred by GCC travellers.”

GCC remains the key source market for the UAE. In 2011 GCC citizens accounted for 1.8 million or 22.5  per cent of the total 8 million guests in Dubai. Substantial growth was recorded in visitors from Saudi Arabia (+56 per cent) and Kuwait (+32 per cent).

EWA Hotel Ajman features 108 comfortable and well-appointed apartments including 72 one-bedroom apartments and 36 two-bedroom apartments. Each unit offers a spacious living room, dining area and fully-equipped kitchen. In room amenities include high-speed Internet access, refrigerator, satellite TV, iron / board, hair-dryer and tea / coffee station.

Ewa Mahdha Hotel boasts 48 spacious rooms equipped with the finest amenities and enjoys a secluded location in the heart of the mountains, within easy reach of the burgeoning community of Al Buraimi in Oman and Al Ain in the UAE. Designed in a resort style with large rooms, suites and family-chalets, the hotel caters for all types of customers, from those seeking a getaway break to corporate customers seeking a venue with a difference for meetings and events – and can also cater to small groups touring the UAE and Oman.

HMH has a healthy pipeline of hotels with a focus on mid-market and commercial tourism. “Our expansion strategy is driven by growth in tourism in the region. Destinations such as Oman, Dubai, Saudi Arabia and Qatar have seen number of visitors go up recently which is great for any new hotel development.”

Follow Emirates 24|7 on Google News.