Mediaquest acquires 30% in wedding website Whiteme

In line with the increased Internet penetration in the region and the burgeoning wedding industry, leading Middle East publisher Mediaquest has acquired a 30 percent stake in the acclaimed English and Arabic wedding website, Whiteme.net.

Aimed at meeting and surpassing the needs of the modern Arab bride, Whiteme.net will mark the latest addition to Mediaquest’s portfolio of websites, offering a varied combination of Eastern and Western style ideas, and suggestions to execute the perfect wedding.

Alexandre Hawari, co-CEO Mediaquest, said: “The Internet penetration in the Middle East has recorded robust growth over the past few years, with organisations focusing on niche websites that can meet the needs of every user. Whiteme.net will enable us to leverage and reach out to one of the region’s burgeoning industries, connecting the growing Internet population with varied choices that allow them to seamlessly execute this memorable occasion.”

Reflecting on the growing popularity of combining modern choices with traditional Arab elements, Whiteme.net provides brides-to-be planning their weddings with extensive ideas, ranging from flower arrangements and wedding decorations, to bridal dresses, hair and make-up ideas, accessories for bridesmaids and key members of the wedding party, wedding venues, and hospitality services, among others.