Nissan UAE sales up 10% in 2014

Driven by the UAE and Saudi Arabia, the Japanese automaker Nissan sold 219,129 units in the 2014 financial year, up 3.3 per cent on 2013, the carmaker said in a media statement.

In the UAE, Nissan maintained its strong number two position on the sales charts, selling 63,036 units, up 10 per cent versus 2013 and achieving a 15.3 per cent market share.

Nissan said its brand purchase consideration in the UAE has increased by 46 per cent in the past two years, closing the gap with the market leader.

In Saudi Arabia, after the first full year of operation under its revival plan, Nissan reached the third position in sales with 61,806 units, reaching 7.2 per cent market share and representing 141.7 per cent growth year-on-year compared to 2013, according to the carmaker.

Further, Nissan said its brand purchase consideration in KSA strengthened by 27 per cent reaching the second position in the market.

“This is our third successive year of record growth in the Middle East and the momentum will continue due to our broad product line, top-quality customer service, outstanding dealership network, and commitment to our brand’s message of 'innovation that excites' that we live daily with all touch points and at all levels,” said Nissan Middle East’s Managing Director Samir Cherfan.

The Nissan line-up has performed well across the spectrum including the Patrol, the Juke, Sunny, Pathfinder and X-Trail. The Patrol notched record numbers over the period with 34,015 units leaving the region's showroom floors, a 35 per cent hike on financial year 2013. The Sunny sold 29,688 units in 2014 with 30 per cent sales growth from last year.

Nissan Pathfinder recorded 15 per cent growth with 6,800 units, and the Nissan X-Trail recorded an increase of 300 per cent versus 2013 with 4,400 units.
 

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