Over 20 UAE firms taking part in Hannover Messe fair

More than 20 of the UAE's leading private sector companies, government agencies and trade zones will be in the limelight at the Hannover Messe business fair in Germany, taking place on April 8-12.

As one of the most influential events of its kind in the world, Hannover Messe brings together 11 of Europe's biggest trade shows for industry, energy, digital and GreenTec markets and puts them under one roof, making it a perfect showcase for the UAE's ongoing development as a global hub for trade and prosperity through its Vision 2021 programmes.

The UAE's presence at Hannover Messe, organised by the Abu Dhabi Department of Economic Development, represents a broad cross-section of businesses offering international investors the opportunity to gain insight into the Emirates.

The 1,000 square metre UAE Pavilion will provide a “home away from home” for the Emirati delegates to meet key decision makers and media from across Europe, while the 2nd UAE Investment & Business Forum will act as a significant opinion former to illustrate the increased benefits that the UAE Vision 2021 is bringing to the national economy and international traders working with the UAE.

The UAE Vision 2021 is to ensure that, in a strong and safe union, knowledgeable and innovative Emiratis will confidently build a competitive and resilient economy. They will thrive as a cohesive society bonded to its identity and enjoy the highest standards of living within a nurturing and sustainable environment.

The forum will inform about the investment opportunities, based on the UAE Vision 2021 and furthermore show business and cooperation opportunities for German companies in the Emirates. His Excellency Abdullah Al Saleh the UAE Undersecretary Ministry of Economy will open the Forum. Under the direction of His Excellency, high-ranking representatives of the UAE's business community will give an overview and inform about the latest development and business opportunities in one of the Arab world’s most thriving markets.

UAE Minister of Economy Sultan Bin Saeed Al Mansouri, said: “The participation of the Ministry of Economy in Hanover Messe 2013 sends a strong message that the ministry, in its new look now that the Ministry of Foreign Trade has become part of it, is committed to enhancing the state’s commercial and economic interests in international forums and developing all aspects of the national economy.

“Hanover Messe is the world’s largest industrial exhibition. Our participation supports our country’s efforts, under the guidance of our wise leadership, to diversify our economy by focusing on non-oil sectors, especially the industrial sector, which is the key to the economic development and civilization of every country. It also supports our endeavors to add value to our national economy.

“We in the Ministry of Economy certainly intend to raise the state’s foreign trade profile and develop our commercial contacts with the world through participation in such specialized exhibitions. This participation provides our national establishments with the opportunity to network with international partners in the world of industry, industrial supplies, and modern technology. The Ministry of Economy seeks to support all the public and private national establishments to maximize their contribution out of its belief in the key role they play in supporting the national economy.”

The organizers of Hannover Messe will highlight the challenges faced across all areas of industry as they seek to cooperate across corporate and sector boundaries. By highlighting enhanced integration, Hannover Messe will illustrate the benefits of shorter communication channels to boost efficiency, safety and resource sustainability in production and logistics

"Machines, industrial equipment, work pieces and system components will soon be capable of exchanging data in real-time. This will significantly boost efficiency, safety and resource sustainability in production and logistics" said Dr. Jochen Köckler, a member of the Deutsche Messe Board of Management. "The experts have dubbed this technological development the fourth industrial revolution, coming, as it does, after the steam engine, mass production and automation."

Within this overall vision, the Government of the UAE designs and implements its strategies. The current UAE Government Strategy 2011-2013 strives to ensure that all Government work is conducted according to a set of guiding principles that puts citizens first and promotes an accountable, lean, innovative, and forward-looking Government.

Representing the UAE Vision 2021 and the possibilities that it has to offer are not only the government departments responsible for planning the new infrastructure to fulfill the vision but also several key developments.

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