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29 March 2024

Hotbrands plans to open new outlets in UAE

Published
By Staff

Hotbrands International (HBI), one of UAE’s homegrown food services companies, is expanding its multi-ethnic restaurant brands.

The company is planning to open more outlets in international and regional markets such as the United States, India, and Gulf Cooperation Council (GCC) region, in addition to building its current strength of 31 quick service and two casual dining restaurants in the UAE.

It also plans to expand on the success of its first Chinese fast-casual restaurant, Wok Chi, which opened in Sarasota in the USA, with a new location secured in New York, and a third in Florida.

HBI is also eyeing expansion in the Indian market, where it operates four quick service restaurants Shamiana and Santino’s.

Avinash Bal CEO, HBI

The company will further boost its presence in the UAE with six more quick service restaurants and another casual dining restaurant this year. The HBI chain has five restaurants in Oman, three restaurants in Bahrain and one in Qatar.

Avinash Bal, Vice Chairman and CEO of HBI, said: “As a company that has its roots firmly entrenched in the UAE, we are overwhelmed by the response to our first major launch in international markets with Wok Chi in the United States. HBI is currently in a high growth phase and aims to move into new locations worldwide through joint venture partnerships.”

HBI is particularly known for its Quick Service Restaurant (QSR) format led by the Shamiana brand. Currently, HBI’s QSR concepts include Indian (Shamiana), Chinese (Magic Wok), Italian (Santino’s), Thai (Sala Thai) and Japanese (Sugoi!) cuisines, which reflect the flavours and cultures of the countries they represent. Its Casual Dining Restaurant (CDR) concept features Haru, which serves Japanese cuisine, and Pane Caldo for Italian cuisine.

Started in May 1992, the company has now grown to over 50 outlets in the GCC, India and United States.