Media Cloud Services drive digital transformation for du

Digital transformation in the media industry is being enabled by du with its Media Cloud Services. These cloud-based solutions enable broadcasters, content producers and others to benefit from the flexibility, agility, scalability and resiliency of the 'cloud'.

Customers of du can use Media Cloud to rapidly develop and deploy broadcast and content services across the Middle East.

Hany Fahmy Aly, Executive Vice President Enterprise Business, du, said, "The impact of digital transformation is becoming visible all around us. Users want access to content anywhere and on any device. They want a seamless user experience that can change and evolve with their needs and behaviours. This is why the cloud is becoming a critical tool in the media industry. It offers the scalability and flexibility to deliver for hyper-sensitive and content hungry users across the Middle East."

Mr. Aly went on to say, "Media Cloud Services is a giant step forward for the media industry in the Middle East. It enables broadcasters and content producers to rapidly serve new demand and shape content to serve new viewer behaviors. It enables the vision of omni media in the cloud to come to life. The cloud is the future for media and du is delivering a platform that enables the industry to begin their media transformation journey from SD to HD, 4K and beyond."

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