A month after Apple let it be known that it was kicking out Google’s YouTube from among its favourite built-in apps in the up-and-coming version of its iOS 6 operating system, which powers the iPads and iPhones, YouTube’s own iPhone app hit the App Store this morning, just-in-time for the new iPhone 5 set to be unveiled tomorrow.
“For all you diehard YouTube fans out there who can’t get enough YouTube on your mobile, we’ve got some great news: starting today, you can download the official YouTube app for iPhone and iPod touch from the App Store, bringing you more of the videos you love and more ways to share them with the people you care about,” Andrey Doronichev, head of YouTube mobile, wrote in a company blog post.
“The new app is built by YouTube engineers, to give our iPhone and iPod touch users the best mobile experience,” he added.
Even as being relegated from built-in to add-on status means that the YouTube icon will not feature as prominently on the iPhone 5’s home screen as it did on the previous iterations of the smartphone, analysts believe that the move may actually benefit Google, as it will be able to, for the first time, display paid advertising to its iPhone and iPad viewers.
This will obviously create a new source of revenue for both Google and YouTube ‘partners’ who create content and share in advertising proceeds. This, say analysts, could make up for more than what Google would have lost in revenue because of the end of the previous licensing agreement with Apple.
“There’s even more to explore with the new YouTube app for iPhone and iPod touch, available for download from the App Store today. We’re working on an optimised version of the YouTube app for iPad in the coming months, and stay tuned for more details,” the blog states, hinting at a different version for the soon-to-come iPad Mini.