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19 March 2024

Turn off the lights, Samsung Galaxy S5 in Swarovski arrives in UAE

Published
By Staff

Samsung Gulf Electronics claims it has teamed up with Swarovski to unveil a one-of-a-kind Samsung Galaxy S5 phone cover, studded with Swarovski crystals.

The “one-of-a-kind” part is notwithstanding the fact that its parent firm, South Korean giant Samsung Electronics, had in May this year unveiled “Swarovski for Samsung,” a collection of Swarovski crystal accessories for the Galaxy S5 and Gear Fit.

In the UAE, the new Swarovski-studded Samsung Galaxy S5 phone cover comes in two colours: smoky grey and blue, and solid black, and will set you back by Dh499, or about a fifth of the cost of the phone itself.

The smartphones maker announced an accessories partnership with the producer of luxury cut lead glass at the Mercedes-Benz Fashion Week in New York earlier this year. According to Samsung, the collection marks the first time in over 100 years that Swarovski has partnered in a collaboration of this scale, fully integrating its branding into the Samsung collection.

“With technology and fashion so deeply intertwined, Samsung is more dedicated than ever to supporting self-expression through technological innovation and meaningful partnerships,” Younghee Lee, Executive Vice-President of Global Marketing, IT & Mobile Division at Samsung, said while announcing the global collaboration in May.

“Collaborating with Swarovski on this stunning collection of device accessories reflects our commitment to providing people with user-experiences that express their distinct personalities and tastes,” she said.

“Samsung and Swarovski share a commitment to bringing high quality, highly desired products to the consumer market, and together, we have succeeded with the Swarovski for Samsung collection,” added Christoph Kargruber, Executive Vice President Global Marketing, Swarovski Professional.