Twitter’s iconic Larry the bird, the ubiquitous little light blue symbol of the popular social media site, was laid to rest yesterday.
Instead, its new avatar, called simply the ‘Twitter bird’, was born – or rather unveiled by the fast-growing company.
“Over the past six years, the world has become familiar with a little blue bird. The bird is everywhere, constantly associated with Twitter the service, and Twitter the company,” wrote Twitter’s creative director Doug Bowman (@stop).
“Starting today you’ll begin to notice a simplified Twitter bird. From now on, this bird will be the universally recognizable symbol of Twitter. (Twitter is the bird, the bird is Twitter.) There’s no longer a need for text, bubbled typefaces, or a lowercase “t” to represent Twitter,” he added on the Twitter blog yesterday, under the header ‘Taking flight: #Twitterbird’.
“Our new bird grows out of love for ornithology, design within creative constraints, and simple geometry. This bird is crafted purely from three sets of overlapping circles — similar to how your networks, interests and ideas connect and intersect with peers and friends,” Bowman wrote, suggesting that a bit more thought went into creating this one than the previous version.
However, for all practical purposes, not much seems to have changed in the logo apart from the fact that is a darker shade of blue, has its tuft of hair on the head removed, is slightly leaner and looking up, as when a bird is in the initial stages of taking flight.
“Whether soaring high above the earth to take in a broad view, or flocking with other birds to achieve a common purpose, a bird in flight is the ultimate representation of freedom, hope and limitless possibility,” Bowman hummed on.
Twitter, which allows its members to interact via tweets, or short messages of 140 characters or less, including links to additional text or pictures, has more than 140 million active users.
Here, you can watch a video on the new Twitter Bird: