Jumbo Electronics witnessed 50 per cent growth in tablets and smartphones during the four weeks of Dubai Shopping Festival (DSF), the Dubai-based electronics retailer has revealed in a media statement this morning.
The first and the final week of the festival were the busiest for tourists and residents alike, based on store sales patterns, Jumbo said.
Sales also received a boost during the festival from UAE residents, with many local customers putting off purchases and looking to capitalise on DSF discounts according to feedback from Jumbo’s store managers.
“The Dubai Shopping Festival is definitely marked on the international shopping calendar, with many visitors to Dubai aligning their trips with the shopping event,” said Nadeem Khanzadah, Head of Retail, Jumbo Electronics.
“We also see a upswing trend across all of our stores that UAE residents tend to postpone their major consumer electronics purchasing until DSF, and shop in huge numbers during these four festival weeks.”
Across Jumbo stores, tablets and smartphones have grown over last year and have been the most popular of all consumer electronic products, with an increase of 50 per cent on 2012 DSF sales; this figure was supported by the launch of the Apple iPad, the iPad mini and Samsung tablets prior to the start of DSF. The smartphones categories were also selling strongly with the Samsung S III, iPhone 5 and the Nokia Lumia leading the brigade.
“We witnessed clear changes in buying trends, as this year saw a sharp rise in tablets and smartphones sales, as opposed to the previous DSF where [only] smartphones were the top sellers. Best in market promotions helped maintain strong sales across both these categories,” added Khanzadah.
Jumbo Electronics also rolled out an exciting promotion at the beginning of DSF that gave shoppers the opportunity to win gold every day of shopping festival. In total, 64 lucky winners went home with gold prizes in addition to their purchases at the local retailer.