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29 March 2024

National Bonds' customer base explodes by 39 per cent

Chief Executive Officer Mohammed Qasim Al Ali. (EB FILE)

Published
By Staff Writer

National Bonds has seen its customer base grow by 39 per cent last year to 500,000 bondholders, according to the institution's Chief Executive Officer Mohammed Qasim Al Ali.

"In 2008, our customer base grew to half a million bondholders from 91 different nationalities, which represent 10 per cent of the UAE population," Al Ali said in a notice to bondholders.

He pointed out that the institution has created 36 millionaires so far and rewarded more than 800,000 bondholders through its monthly draws.

Marking the third anniversary of National Bonds, Al Ali said the key focus this year will be on loyalty programmes to strengthen the relationship with bondholders.

"We look forward to increasing the number of bondholders and will continue to adopt innovative marketing and distribution strategies aimed at positioning National Bonds as 'Everyone's favourite place to save'," Al Ali said.

 

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