Cyber entries dominate at Cannes
At the grand finale of the Cannes Lions Advertising Festival, organisers showed satisfaction at the overwhelming number of entries from the cyber world that totalled 2,602 this year. The top two Cyber Lions winners were from Sweden and USA.
On the last day, the winners of the Press, Design and Cyber Lions categories were also announced and awarded out of a total of 8,718 entries. This year, the Design Lions attracted 1,297 entries, the Cyber Lions received 2,602 submissions and entries totalled 4,819 in the Press Lions category.
The Press Lions jury, chaired by Mark Tutssel, Chief Creative Officer of Leo Burnett Worldwide, shortlisted 389 entries before awarding 10 gold, 21 silver and 39 bronze Lions. The Press Grand Prix went to AlmapBBDO São Paulo, Brazil for the Billboard campaign 'Bono', 'Eminem', 'Amy', 'Britney' and 'Marilyn'.
After shortlisting 110 entries, the Design Grand Prix was awarded to Happiness Brussels, Belgium for Toyota's entry 'IQ Font'. Twenty gold, 17 silver and 20 bronze Lions were also awarded. Presiding over the jury was Steff Geissbuhler, Partner at C&G Partners.
Cyber Lions jury shortlisted 242 entries and awarded a total of 15 gold, 30 silver and 56 bronze Lions. Two Cyber Lions Grands Prix were presented – the first to DDB Stockholm for Volkswagen Sweden's 'The Fun Theory' in the Website and Interactive Campaigns category, while the Other Interactive Digital Media Grand Prix was awarded to Wieden+Kennedy Portland, US for the Nike Livestrong Foundation entry, 'Chalkbot'. The jury decided not to award a Grand Prix in the Viral Advertising Category.
Interactive Agency of the Year was presented to Crispin Porter + Bogusky of Boulder, USA. BBH, London came in second place and Wieden + Kennedy, Portland, USA, in the third.
During the awards ceremony, Mark Zuckerberg, Founder & CEO of Facebook, was presented with the prestigious Media Person of the Year award.
Also honoured were the winners of the Young Lions Print and Cyber Competitions. Peru took the Gold Print Medal, with Brazil taking gold for their Cyber entry.
The Media Lions category, which saw a 17.5 per cent rise in entries this year to 2,162, received eight winning gold, 11 silver and 28 bronze Lions. Leo Burnett Sydney took home the Media Grand Prix for their 'Eos Photochains' Canon Australia entry.
The prestigious Media Agency of the Year was also presented to Leo Burnett in Sydney with Fischer Portugal taking second place and in third place was Lew'Lara\TBWA São Paulo.
Of the 3,822 entries in the Outdoor category, 419 made it to the shortlist with a total of 122 selected as winners – 17 gold, 43 silver and 60 bronze. This year saw the introduction of two Outdoor Grand Prix, one for Billboards and Street Furniture and Posters, which was won by Anomaly New York for their Diesel campaign 'Smart May Have the Brains', 'Smart Critiques' and 'Smart Had One Good Idea' and another for Ambient, which was awarded to Del Campo/Nazca Saatchi & Saatchi Buenos Aires for their advert for Inbev 'Andes Teletransporter'. Tay Guan Hin, Regional Executive Creative Director of JWT Asia was president of the jury.
The Radio Lions jury, judged, voted and deliberated on a total 1,253 entries and selected 10 gold, 12 silver and 33 bronze winners from a shortlist of 178. The jury decided not to award a Radio Grand Prix this year.
Also honoured were the gold winners of the Young Lions Media Competition which went to the team from Denmark. Both the Promo & Activation Grand Prix and the PR Grand Prix went to TBWA\CHIAT\DAY LA in the US, with assistance from Paragon Marketing Group and Fleishman-Hillard, for their entry 'Replay' to promote the energy drink Gatorade.
Of the 1,595 entries submitted in the Promo and Activation category, a 43 per cent increase versus last year, 150 were shortlisted from which 55 were selected as winners. Along with the Grand Prix a further eight gold, 20 silver and 26 bronze Lions were also awarded.
In its second year, the PR category received 571 entries, up 32 per cent from last year. Due to the high increase in entries, the jury decided that it was necessary to award gold and silver Lions, rather than only PR Lions, which is normal for a new category. The PR jury awarded 11 gold Lions and 32 silver Lions from an initial shortlist of 87. Of the 1,441 entries submitted in the Direct Lions category, 164 went on to make the shortlist of which 19 gold, 24 silver and 31 bronze Lions were awarded.