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29 March 2024

Nielsen insight for Jeeran

(SUPPLIED)

Published
By Staff Writer

Jeeran.com, the Arabic-language social community, has signed a deal with Nielsen's Market Intelligence, which will help provide insights into the competitive online landscape.

The Nielsen service tracks unique browsers, page impressions, frequency and session duration and other metrics to build a comprehensive picture of actual domestic and global traffic to audited websites, in addition to performance ranking and audience demographic profiling.

"The market is demanding credible and transparent third party measurement data. Independent measurement of the internet within the Mena region will help advertising growth and proper allocation of budgets amongst the websites," said Omar Koudsi, CEO and Co-founder of Jeeran.

"Nielsen is committed to bringing such transparent global measurement system, which will not only measure consumption across media but also the interplay between them," said Piyush Mathur, Regional Managing Director, The Nielsen Company, Middle East, North Africa & Pakistan.

 

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