Emaar launches MBR City project

Mulberry at Park Heights, the first residential apartment complex in Dubai Hills Estate, the city of the future developed by a joint venture of Meraas Holding and Emaar Properties in Mohammed bin Rashid City (MBR City), has been launched for sale.

Around 330 elegantly designed and premium quality apartments, ideal for families, are set to redefine luxurious community living and will appeal to connoisseurs who value the finer aspects of life. All homes feature premium finishes and amenities, set in distinct mid-rise complexes overlooking a lush green park.

The Mulberry at Park Heights residential complexes are set amidst a green verdant landscape and feature the first-of-its-kind, elegantly designed common terrace areas where families can meet for a sit-out session or to take in uninterrupted views of the green park. The homes are also in close proximity to an 18-hole championship golf course.

Offering an integrated lifestyle, residents of Mulberry at Park Heights can enjoy an array of outdoor lifestyle choices including a tennis academy, an outdoor pool for adults and kids, and jogging and bicycle tracks at their doorstep. They will also have access to several world-class amenities including a shopping mall, hotels, schools, multipurpose hall, healthcare & fitness facilities with steam and sauna rooms, children’s play areas and family spaces.

Ahmad Al Matrooshi, Managing Director, Emaar Properties PJSC, said: “Dubai Hills Estate is an ambitious master-planned development in MBR City. A remarkable urban development that complements Dubai’s infrastructure development in preparation for hosting the World Expo 2020, Dubai Hills Estate is designed to meet the emerging needs of the city. With Mulberry at Park Heights, our first residential apartments in the community, we are offering investors a solid opportunity to become part of the dynamic future hubs of the city.”

Arif Amiri, Chief Commercial Officer, Emaar Properties PJSC, added: “Mulberry at Park Heights offers a strong value proposition for long-term investors and end-users, offering them the opportunity to be part of the region’s largest real estate project. Designed and developed to the finest aesthetics and quality, the residences are ideal for families, and set new standards in community living with easy access to a wide range of sporting, leisure, hospitality and retail attractions.”

Dubai Hills Estate is located in MBR City and centrally by the junction of Umm Al Suqeim Road and Al Khail Road, in easy access of Sheikh Zayed Road and only a 10-minute drive from Downtown Dubai. Residents will also have access to the Etihad Rail and the upcoming Dubai Metro Purple and Pink lines which will border the development, enabling fast and easy connection.

The development embodies the vision of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, to define Dubai as a landmark global city, among the best in the world to live, work and visit.

Mulberry at Park Heights is launched for sale simultaneously in Dubai, Abu Dhabi and London, with showcases in Riyadh and Kuwait. Customers in Dubai and Abu Dhabi have to register online at www.emaar.com with registration commencing on February 26, 2014, at 10am. At the London launch and the showcases in Riyadh and Kuwait, sales will be held on a first-come-first-served basis.

The sales events will be held on March 1 in Dubai at Emaar Pavilion in Downtown Dubai and Emaar Sales Centre, Al Nahda Tower in Abu Dhabi, both from 1pm; and in London at the Four Seasons Hotel at Park Lane from 9am. The showcases in Riyadh will be held at Four Seasons Hotel at Kingdom Centre from 12pm; and in Kuwait at the Jumeirah Messilah Beach Hotel & Spa from 12pm.

Emaar is also offering long-term investors and end-users the opportunity to register for the Emaar Preferred Access programme, also at www.emaar.com. Investors who make a down payment of 30 per cent of the total value of the property and maintain ownership until hand-over is completed, will be offered preferred access and the opportunity to own homes, subject to conditions, through this new customer-oriented initiative.

Emaar has unveiled the stylish Dubai Hills gated villa community, with the opportunity for customers to design their luxurious homes to their bespoke considerations, in Dubai Hills Estate. Other features of Dubai Hills Estate include low-rise and mid-rise residences, hotels and serviced hotel apartments.

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