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29 March 2024

Amitabh Bachchan set to give the taste of victory in KBC

Bollywood actor Amitabh Bachchan in the sets of 'Kaun Banega Crorepati’ Season 6. (Twitter)

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By Staff

The Indian game show ‘Kaun Banega Crorepati’ (KBC), a widely popular show based on international format ‘Who Wants to Be a Millionaire’, is in its seventh Season.

Each year the makers of the game show launches a social campaign; this year it's ‘Seekhna bandh toh jeetna bandh’ (If you stop learning, you stop winning).

Sony Entertainment Television launched the much anticipated advertising campaign for the most popular game show on Indian television 'Kaun Banega Crorepati' 2013.

The anticipation primarily is based out of huge expectations from this year's campaign after the unprecedented success of last year's KBC campaign – sweeping all national and international awards.

If you stop learning in life, you will stop tasting victory, says megastar Amitabh Bachchan, in the first promotional trailer.

The new edition is centered around the theme – ‘Seekhna bandh toh jeetna bandh’.

The promo showcases how a wedding planner ignores learning in the process of venturing into new avenues and a series of misfortune follows her.

Then she rues: "Kaash kuchh seekh liya hota (wish I would've learnt something)".

Bollywood megastar Amitabh Bachchan who is the star host of the show urges people never to stop learning in life.

The widely popular show will go on air towards the end of August or early September.

In 2010 KBC focused on "Koi Bhi Sawaal Chota Nahin Hota"(no question is insignificant), while the 2011 edition a different ideology was the focus - "Koi Bhi Insaan Chota Nahi Hota" (no person is smaller than another).

‘KBC 2012’ conveyed the message - "Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai", (knowledge alone can give you your right).

Amitabh, 70, hosted the first season of ‘Kaun Banega Crorepati’ in 2000. He returned to host its second season, while the third season, in 2007, saw actor Shah Rukh Khan in the anchors spot.

But the the makers, realising the star power of Amitabh Bachchan, went back to their original choice and the veteran actor took the seat of the host once again.