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19 March 2024

Bollywood business: Shah Rukh, Aamir, Ajay's trailer diplomacy

Pics: AFP

Published
By Shabbir Ali/Sanskriti Media and Entertainment

Often we have heard about rivalry between Bollywood stars, but when it comes to business, the actors often send their egos to the backseat and start playing safe.

The trailer of Aamir Khan’s upcoming film 'PK' were released with Shah Rukh Khan’s film 'Happy New Year'.

Both these superstars are not the best of friends.

"In the past 5 years, my movies are being released on Christmas and SRK’s on Diwali. SRK is such a big star that millions of his fans come to watch him and they also get to watch our trailer. I am very happy about this that we get a help from his movies," says Aamir Khan with a sheer degree of nonchalance. 

Aamir believes that there should not be any clash between big films.

So Aamir has set a release date for his film 'PK' in such a way that it does not clash with another big film and he says that it is not true that other filmmakers are scared to release their film with him.

Shah Rukh Khan also thinks likewise.

"Few days back we were sitting together and Aamir said the same thing to me. When a big film releases, like 'Singham Returns', Ajay and Rohit allowed us to release our trailer with them it was very good for us. Every Friday a film releases and it helps everybody. I have seen the trailer of Aamir Khan’s film 'PK'. It is very unique and I look forward for Raju, Aamir and Anushka. I am happy that we could be a platform for such a wonderful film," he adds.

Khan adds that every platform is a good platform for promoting films which also includes attaching trailers with big films.

"The idea is to use every platform for the film. If we can give a platform for someone, that is only going to help us for the future. We used 'Singham Returns' for our film which is good. Aamir has used 'Happy New Year' for his film. 'Singham Returns' gave a huge benefit for our film and our film will give benefit to Aamir’s film and his film will give benefit to somebody else's film. I think it’s important to have a good relationship," he adds.

Even Ajay has a hand on the Bollywood trailer diplomacy. He has attached his latest film 'Action Jackson' trailer with 'Happy New Year'. 'Action Jackson' releases on the first week of December.

Incidentally, Salman Khan is missing from this list. Is there a cartel ensuring that he is not in the list or will Aamir put his friend Salman's upcoming trailer with 'PK'?