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29 March 2024

Bollywood queens' Dubai gold war: Nargis Fakhri vs Kareena Kapoor (and Ash)

Published
By Staff

Impressing the masses with her latest ‘item song’ in last month’s Bollywood release, ‘Phata Poster Nikla Hero’, actress Nargis Fakhri has now been snapped up as a brand ambassador for popular jewellery brand.


Nargis Fakhri


Fakhri follows in the footsteps of leading stars such as Kareena Kapoor who is brand ambassador for Malabar Gold.

A clutch of Bollywood celebs are now dominating the emirate's hoarding-scape - with the king of them all, Salman Khan, brand ambassador for Splash.

However, the Dubai Bollywood beauty and jewellery collection now stars Fakhri as well.

The mother of Bollywood brand ambassadors when it comes to jewellery is Aishwarya Rai Bachchan. Yes, mother... literally.

She models for Kalyan Jewellers who are not in Dubai but are the high standard for photo-shoots given Ash's global appeal.

How does Fakhri compare to Kareena and Ash? Have a look and you decide.

 

 

Aishwarya Rai Bachchan poses during the launch of new branches of Kalyan Jewellers. (AFP)


Bollywood actress Kareena Kapoor Khan as the brand ambassador of Malabar Gold & Diamonds jewelers. (FACEBOOK)


Damas has signed on Fakhri as brand ambassador for its 2013 Diwali campaign, with hoardings of the stunning actress already flashing those looks down Sheikh Zayed Road.

The 33-year-old American, who is half Pakistani, half Czech will represent Damas’ portfolio of well-known brands, including Legacy, Gehna, Mira, Harmony and Ananya.

Her print ads were recently shot in Mumbai, and a television commercial that was filmed under the direction of renowned director Fabien Lambert.

“In selecting an ambassador, we wanted to find someone who was a representation of classic beauty; but who would also give a modern take on traditional style, and we feel we have definitely hit the mark with Nargis Fakhri,” said Ajit George, Deputy COO – Damas.


Nargis Fakhri


He continued: “We are certain that this Diwali, customers will be pleased with what Damas has to offer.
“As always, we have stunning jewellery, exciting promotions, and a wonderful campaign with a great face for our brand.”