Mini the 'Not Normal' Brand is Picture Perfect at Dubai Motor Show

Mini celebrates its ‘Not Normal’ brand campaign at Dubai International Motor Show with a series of unconventional activities that included a fun photo booth.

 In typical Mini style, visitors to the stand were encouraged to act differently by dressing up in a whole host of fun and funky accessories to make their photo ‘NOT NORMAL.’

 Once captured, the photos were uploaded onto its Facebook page and projected on the large LCD screens on the Mini stand promoting the unconventional nature of the Mini brand.

Friend to football fans and to Mini, ex-Fifa captain Fabio Cannavaro, a Mini Cabrio driver himself, joined the brand on their stand for the Middle East launch of the Mini Intagram page, and to participate in having his 'Not Normal' photo taken.

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