Salman Khan’s Being Human caters to Dubai women

Its summer crying out loud in the Being Human ladies collection.

From pastels to neon to white, women can go wild with their experimental streaks as Bollywood star Salman Khan's Being Human Ladies collection is launched here in Dubai.

“After the magnificent response of the men’s collection launched last year, the ladies felt left out. Hence, we decided to get women’s to this region,” Rohit Nanda, General Manager – Buying and Planning, Splash told Emirates24|7.

Star struck women from across Dubai who had embraced the brand's men's line as unisex apparel all this while, would finally get to flash perfect fit tees and hot pants designed just for them.

With Salman Khan pioneering the brand, how could his female fans be left disappointed?

“Salman has an equally large fan following of women who would love to wear Being Human and we felt it was about time we started catering to that segment to,” said Manish Mandhana, Managing Director of Mandhana Industries.

The gamut includes myriad colours of t-shirts, shirts and vests, shorts, chinos and denims. Salman's Being Human charitable foundation splashed messages of love, care, share, happiness and joy all over their range.

However, there was something missing at the launch and that was Salman himself who was present at the launch of the men’s collection last year.

Speaking during the 2012 launch, Salman Khan had said, “Over the last two seasons the Being Human collection has received a tremendous response from the Region. Adding to the portfolio of Being Human Clothing, we have launched the women's line and we hope the female consumers will like it."

Endorsement by Mr Khan notwithstanding, leading ladies from the film fraternity like Kareena Kapoor, Malaika Arora, Katrina Kaif, Sonakshi Sinha, Priety Zinta, et al sporting them with aplomb made the brand sought after by women.

Pioneered and promoted by Salman Khan, one of India’s leading actors, the Being Human foundation supports the twin cause of education and healthcare, through fashion.

Priced from Dh50 onwards, the collection is now available across all Splash stores in the Middle East. Be Beautiful, Be Human with the ladies Being Human collection at Splash.

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