'English Vinglish' director's ad strikes an emotional chord

Gauri Shinde directed the Tanishq advertisement that is being considered path breaking in the world of advertising within a week of its release. She also shares about her next project and whether once again Sridevi will feature in it.

 “It is the idea of the client Tanisq and conceptualized by Arun Iyer and creative team of Low Lintas. Thereafter they chose the cast and the credits. I am happy they had ample of faith in me and chose me to direct this. It is a broad concept and a bold idea. I am happy that people like the advertisement,” she shares.

“Getting such good reactions bring in contentment to me as a maker. I share a great rapport with Arun and the team. And more than anything it is their confidence and faith in me, which brings them back to me. I would definitely like to do favorable things for women and children at large. I love to portray them in right light.”

Talking about the making of the advertisement, she shares, “Undoubtedly anything that connects in a positive manner to any human being bringing in tons of smiles onto their faces. Such kind of work always attracts me.

"The making took almost two days as that is the usual time taken to make any advertisement. When everything is ready- the script, the required artistes and other essentials, then there is no looking back. Yes, sometimes we do finish making an advertisement in just one and a half days.”

Shedding light on her future projects, she adds, “I have no more advertisement in hand at the moment. I am writing a script of a film.

"I do not know if I would cast Sridevi in it. The script is at its initial stage. Also, while writing any script, I do not keep any actor in mind. I cannot confirm the genre of my film. All I can say it is not a science fiction as I feel I will not be able to do justice to that genre.”

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