Bollywood's first family, The Bachchans, are not only a brand but they also stand for managing to be successful not only in their profession but also in their personal lives.
The Bachchan family members - patriarch and Bollywood legend Amitabh Bachchan, his immensely talented wife (probably the most talented member of the family) Jaya, their son Abhishek and his more popular and successful wife Aishwarya Rai - always put up a united front in public.
No sound of discord had been heard ever since Abhishek got married to Aishwarya a few years ago.
For the first time, there seems to be trouble brewing in the Bachchan camp and it involves the women of the house. No surprises there.
According to the grapevine, daughter-in-law Aishwarya Rai has managed to rub her mother-in-law Jaya Bachchan the wrong way by gushing over the growth witnessed by the state of Guajarat in the past years under Chief Minister Narendra Modi's government. Now, why should that make mama-in-law angry?
For the uninitiated, Jaya is a bonafide member of a political party in India, Samajwadi Party (SP) while Modi is a member of a rival party - BJP. The state recently went to polls and the two parties are fighting against each other.
Obviously, if a political leader's close family member is seen lauding the achievements of a rival leader in public and endorsing his achievements, it obviously will be a huge embarrassment for the leader - Jaya, in this case.
However, it is another matter that Amitabh himself is the brand ambassador of Gujarat.
The rumours about the discord received more fuel when during a recent celebrity book launch, the entire Bachchan household seemed to be present - except Jaya herself.
Aishwarya looked stunning in a black anarkali dress and wowed all those gathered at the launch of the book 'My Father, Our Fraternity' by Indian classical Sarod musician, Ustad Amjad Ali Khan.