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29 March 2024

Shah Rukh is Bengal's brand ambassador

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By Shivani Joshi/Sanskriti Media and Entertainment

After Amitabh Bachchan became brand ambassador for Gujarat, Shah Rukh Khan too has been roped in to be the face of West Bengal. Talking more about his new role, SRK says, “When you are a brand ambassador for any of the products or even a leading man for a film or a producer, then you have a lot of responsibility.  Apart from the fact that we have fun and we joke and have a sense of humour, whatever I do, I do it with a sense of responsibility.”

The actor further adds, “West Bengal is one of the leading states of our country and I feel proud to be a brand ambassador. I will take up the role with as much responsibility that I give to other things. I speak the language of love and wouldn’t need the support of any other language.”

But there is more to King Khan’s Kolkata connection than just ‘Kolkata Knight Riders’. “Apart from the fact that we have a team there, West Bengal is very close to my heart. Whenever I have gone there, even to perform, the people have showered me with immense love. They have a high level of interest in cinema, intelligent conversations and knowledge.”

But ask him about his regular presence at numerous award functions as a host and the actor quips, “I am an entertainer. So if I get an opportunity, someone calls me for a job then I do it. Whatever I am employed for, I will do it well only if I enjoy. If I like the function and if it goes on my terms then, yes I will go ahead with it. But If I don’t want to do it then I won’t. I am a self employed entertainer.”