What's the big deal about a kissing scene in a movie? It is when an actor breaks his own rule never to kiss.
This is why the Twitter world went crazy about Shah Rukh Khan kissing Katrina Kaif not once but thrice in 'Jab Tak Hai Jaan'.
Shah Rukh had made a rule for himself - never kiss on screen, but he has made an exception for Yash Chopra's swan song.
At the Hindustan Times Leadership Summit 2012 SRK was quizzed on behalf of Twitterati why he broke his deal?
"I had a couple of rules actually - that I won't ride a horse and I won't kiss. Both are cumbersome. I don't know how to do both on screen," Shah Rukh said.
But wait, the actor has an explanation for breaking his pact. He says he was "forced" to kiss and that the script demanded it.
"I will be very honest. Adi (Aditya Chopra), Yash ji and Katrina, and I say this with all humility and thankfulness to them, that they knew I was awkward, I had issues and I am a very easy actor to work with.
They are like my family and they said, 'You don't have to do this' and then they got together and they forced me and then even paid me for it."
"So... when heroines say that 'I wore a bikini because the story demanded me to', I did it (the kiss) because the story demanded it.
Believe me or don't believe it," said the 47-year-old actor.
SRK refrained from kissing any actress for 19 years. The first time he engaged in a lip lock was with Deepa Sahi in 'Maya Memsaab' in 1993.
Shah Rukh and friend turned foe actor Salman Khan have maintained the record of no kissing scenes with their lead ladies.
And when Shah Rukh finally decided to break his record he did it three times with none other than Salman's ex-girlfriend Katrina Kaif.