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From 1am to 7am each night, the station will air “Krazee TV”, a television shopping programme that runs daily live reverse auctions, the company said in a statement. It expects the show will become successful enough to be expanded and broadcast on other TV channels. (SUPPLIED)
As if we didn’t already have more than enough ways to spend our money in this region, a Fujairah company has launched a late-night auction band that promises to burn a bigger hole in your wallet.
The Fujairah Media Group in collaboration with Mamoth Holdings, has started broadcast of the newly launched ABC TV, a free-to-air, family-oriented TV channel that features Western and Arabic programming in an attempt to cut across demographic borders by reaching both nationals and expatriates.
From 1am to 7am each night, the station will air “Krazee TV”, a television shopping programme that runs daily live reverse auctions, the company said in a statement. It expects the show will become successful enough to be expanded and broadcast on other TV channels.
There are only a few Arabic shopping channels available in the UAE at the moment, with companies such as the Dubai-based Citruss TV retailing a variety of products. But live TV auctions around the region are a new development.
“In addition to several Western productions that have not been featured in this market, making it an attractive choice for TV viewers all over the region, the new channel offers general entertainment programming, so we are targeting a diverse mix of viewers. In particular, we have lined up an exciting selection of programs targeting younger audiences in the morning, while there will be family-oriented programmes in the afternoon and evening," said Mekki Abdulla CEO, Fujairah Media Group.
The network's premium shows cover various interests, including entertainment and games, culinary art, sport, culture, and several other areas, station manager said Hany Barakat said.
One of the prominent personalities at ABC TV is Taj, the famous kids show presenter and comedian who is now part of the ABC Team. Taj will provide quality programmes for young audiences and will also host an amusing cooking show.
Fujairah Media Group is a joint venture between the Fujairah Cultural Authority and Arab International Media Services.
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