Porn star turned Bollywood actress Sunny Leone's lingerie will soon be up for grabs, literally.
Director of 'Jism 2' Pooja Bhatt has decided to auction her lead cast's clothes, including undergarments for charity. Makers of the film tweeted "@Jism2 Sunny Leone's lingerie along with other clothes of her and other actors up for auction for charity... any takers?"
Pooja posted a picture and wrote on Twitter: "Sneak peek of the garments to be auctioned online for charity. Disrobing never got more noble... Sunny Leone's lingerie along with other clothes of her and other actors up for auction for charity... any takers?(sic)".
Sunny's wardrobe will go under the hammer in the internet along with Randeep and Arunoday's costume.
Now that's what we call cooking a perfect promotional recipe. Apart from generating hype for the film, this will also generate good money - for charity of course.
Not that auctioning lingerie is a new phenomenon; it is pretty common in Hollywood where stars put their clothes and undergarments on sale.
But this is happening now in India and Pooja Bhatt is striding on a path less travelled rather never travelled in Bollywood.
Unconventional techniques of publicity is synomymous with Pooja but selling of lingerie for publicity is a pushing the boundaries further.
While the filmmaker is all up and ready for the auction the star is washing her hands off this stunt.
Sunny Leone wrote on Twitter: "Im not personally selling any worn clothes from Jism 2."
"If the Company from Jism 2 is selling them for charity then that is an amazing thing. Hopefully all the money is going to a good charity," Sunny continues.
The actress is a PETA campaigner and part of many charity organisation. She wrote: "if there still deciding on a charity I hope they donate2my team4the American Cancer Society.I'll be running 13.1miles&raising money4cancer".
'Jism 2' is slated to release on July 27 starring Randeep Hooda and Arunoday Singh along with Sunny.