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29 March 2024

Are you 'Beautiful' or 'Average'?

Dove has launched new #ChooseBeautiful campaign. (Screen grab)

Published
By Correspondent

Are you beautiful or average? Responses of women across the globe is a revelation.

A number of women were asked to pick between the two for Dove's #ChooseBeautiful campaign, and the result reveals a powerful message on how women see themselves.

The company put up signs that said 'beautiful' and 'average' above the doorways of shopping centers in five cities—San Francisco, Shanghai, Delhi, London and Sao Paulo—and watched as cameras caught shoppers contemplating which door to enter.

Most women chose 'average.'

VIDEO:

According to a study by Dove, most women (96 percent) said they wouldn't choose the word 'beautiful' to describe themselves, but about 80 percent said there is something beautiful about them.

The video is a part of Dove's #ChooseBeautiful campaign that encourages women to reconsider the choice they make about their beauty and how that makes them feel.