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19 March 2024

Dh37m lingerie on display in Dubai Mall: Here's how to buy it for Dh1,000

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By Staff

A Dh37 million ($10m) bounty for a bra sounds, well, a bit much. But not lingerie maker Victoria’s Secret, who unveiled the ‘Royal Fantasy’ bra at Dubai Mall this week.

The undergarment is studded with more than 4,200 precious gems from around the world, all set in 18-carat gold by hand and has been designed by Swiss-based jeweller Mouawad.

The piece comes with complementary pink briefs and a gold belt, in case you were wondering.

Of course, a price-tag of Dh37 million, effectively, rules out 99 per cent of the population ever giving a serious consideration to buying it.

But wait, there’s another way to buy the garment – a Victoria’s Secret retail replica of the famous innerwear is available for about Dh1,000 ($295), but it’s embellished with rhinestones, not rubies.

Yes, even Dh1,000 sounds a lot for innerwear, but let’s tell you that the company has produced only 1,000 such replicas, so stocks are limited.

Back to the original piece, it comes complete with diamonds and sapphires, while the showstopper is the 52-carat pear-shaped ruby in the centre.

Unveiled globally last month by South African model Candice Swanepoel at the Victoria’s Secret fashion show in New York, supermodel Adriana Lima jetted down to Dubai to showcase the garment here.

Lima, who has been a model for Victoria's Secret since 2000, has walked the ramp for the lingerie maker five times in the past, most notably when she strutted down the catwalk two months after giving birth.

Victoria’s Secret is selling the one of a kind piece if anyone is looking for unique Christmas gift ideas.