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29 March 2024

Dubai Summer Surprises to conclude today

The iconic Angry Birds in Dubai Festival City Mall. (Supplied)

Published
By Staff

The 19th edition of Dubai Summer Surprises (DSS) will end on today after a 43-day citywide celebration featuring international events, rewarding deals and prizes galore.

Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), DSS 2016 hosted a melange of summer activities including shows by world famous cartoon characters, activations featuring global brands and products, and unique dining and shopping promotions.

With numerous retail promotions offering prizes, including one offering shoppers the chance to win 12 Infiniti Q50 cars, and unbeatable deal and discounts up to 75 per cent on an array of merchandise in malls citywide, DSS contributed towards boosting the city’s retail sector this summer season.

On the entertainment front, the DSS 2016 highlights included The Gruffalo Adventure and Save Our Summer at The Dubai Mall; Alvin & The Chipmunks Live on Stage at Mall of the Emirates, City Centre Mirdif and City Centre Deira.

Other highlights also included the Mercado Circus Fiesta at Mercato; ‘Barbie You Can Be An Athlete’ experience, Trash Pack Live Show and Workshop, and Hasbro Games, all at Dragon Mart 2;  Miss Fortune Circus; Lego Friends Workshops and My Little Pony Live Show & Beauty Corner, all at Ibn Battuta Mall; Bricks at BOXPARK; The Jungle Book at CITY WALK; and Angry Birds: Splat That! at Dubai Festival City Mall.