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29 March 2024

Get set for the sweet smell of success in Dubai

A British institution aims to reach fashion students in the UAE with a raft of 16 new courses. (SUPPLIED)

Published
By Miranda Smith

Whether looking for to come up smelling of roses with a career in fragrance or simply to be able to define a signature style, wannabe fashionistas can benefit from a wide range of classes being offered in Dubai towards the end of the year.

The London College of Fashion (LCF), which counts supermodel Alek Wek and Canadian designer Patrick Cox among its alumni, returns to the UAE in October with a range of 16 short courses, said Linda Roberts, Senior Business Manager at LCF.

The new schedule follows a successful pilot session in May this year, when over 80 students took part in the seven courses offered. From October 22 to November 11,it will run 16 one-day to five-day courses on starting a fashion label, shoe design, understanding fragrance, online fashion marketing, starting a fashion magazine and fashion buying and merchandising.

“The courses we held earlier this year were incredibly successful and testament to the region’s hunger for fashion education,” said Linda Roberts, Senior Business Manager at London College of Fashion.

“For the next programme of short courses we are offering an extended range of subjects, bringing over more of our London based tutors and extending the course schedule to accommodate more students and cater to a broader spectrum of potential students. LCF short courses can benefit those interested in, or already part of, the fashion industry.”

A total of 11 LCF tutors will travel to Dubai to teach their respective courses and give students the chance to learn skills ranging from business and marketing through to design and communication.

“We are looking to partner with some regional brands for this next course programme to help generate additional awareness with the business community. We are offering various sponsorship packages that will provide support for members of the sponsors organization as well as exposure internationally through LCF,” added Roberts.

A one-day course in fashion communications costs £350 (Dh1,990), while a five-day course in fashion buying and merchandising will set you back £900.

The college is associated with some of the world’s superstar designers and fashion gurus through its alumni such as Harold Tillman, owner of iconic British label Jaeger, and visiting lecturers such as Jimmy Choo, Tom Ford and Donatella Versace.

But despite the presence of such international names as French university Esmod and India’s National Institute of Fashion Technology in the UAE, Roberts ruled out a Dubai campus in the near future in an interview with Emirates 24|7 earlier this year.

Registration details are available at fashion.arts.ac.uk/dubai