Kendall Jenner features on the Fall Fashion issue of the luxury beauty and fashion magazine Genlux.
Kendall is introduced to the world of fashion with the slogan: 'My name is Kendall. Kendall Jenner. I am NOT a Kardashian.'
Clearly Kendall doesn't want to follow the bandwagon of reality TV and harp of the half sister's negative publicity.
Kendall and Kylie Jenner are Kris Jenner and former decathlon Olympian Bruce's daughter; half sister of the three famous Kardashian sisters.
Though the two teenagers bond well with the elder Kardashians but Kendall is all set to curve her own path.
Kendall was signed to the Wilhelmina agency two years ago at the tender age of 14
At 5ft 11in, Kendall, 16, is the only one of the Kardashian/Jenner clan to be truly blessed with supermodel statistics.
The brunette has posed in a striking photoshoot for Genlux magazine trying to make her mark as a serious fashionista.
The sophisticated Genlux dedicated eight-page fashion feature based solely on her beauty and stature.
She would rather be known as 'Kendall the model' than 'Kendall the reality show celebrity'.
Kendall also made headlines walking down the catwalk at New York Fashion Week.
The girl defied her tender teen years and looked all grown-up as she sashayed down the catwalk at the Sherri Hill show.
Kendall looked like a princess in her series of glamorous gowns as she took to the ramp.
Kendall made the most of what Fashion Week has to offer and attended Fashion's Night Out at the Beverly Center in Los Angeles before jetting to New York this morning.