Forget Gaga, Saudi-Lebanese Lady Fozaza debuts reality channel

Alanoud Badr, internationally acclaimed designer and stylist known for her Lady Fozaza fashion line of blazers, worn by celebrities like Kim Kardashian and Lebanese pop singer Nancy Ajram, has announced the launch of her new YouTube channel, FozazaTV.
 
Among the top five popular local fashion figures on social media, Alanoud has teamed up with YouTube to offer an online ‘reality fashion’ channel that will deliver recurring shows and episodes directly to fans.

FozazaTV will offer ‘behind the scenes’ content of the Arab designer’s day-to-day life as she teams up with international and local brands and launches new product lines, like her latest venture designing Lady Fozaza abayas and women’s jewellery collection with L’Azurde. 

“I see more and more brands creating compelling content on YouTube and people with creative ambitions become stars in their own right,” said Alanoud. “I’m very happy that I'm now part of that global community. I have the chance to continue doing what I love and share that with people in a whole new way.”

Diana Baddar, head of YouTube partnerships in Mena, added: “Fashion and beauty is one of the fast-growing categories on YouTube in the region. People have the creative freedom and the chance to experiment on the platform, there’s never been a better time to be a creator. We’re excited to see more high-quality original programming in MENA like Fozaza TV coming to YouTube”.

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