Saving water in Dubai: No kidding about it

Scores of children from Dubai had the chance this week to go through a brief but an exciting experience that showed them the importance of saving water.

Germany's BASF, the world’s largest chemical producing company, hosted the children at its mobile 'Kids Lab' at its offices in Dubai’s Media City as part of the Etisalat Dubai Kids Run and Fun Fair that was hosted under the patronage of Her Highness Sheikha Al Jalila Bint Mohammed Bin Rashid Al Maktoum.

Held at the Media City Amphitheatre, the BASF Kids Lab set up at the company's 400 sqm booth invited visitors of all ages to explore how BASF has been creating chemistry for the past 150 years.

"Featuring instructive experiments, the Kids Lab presented a 30-minute demonstration on water storage to highlight the pressing issue of water scarcity and desalination challenges in the GCC region,” BASF said in a statement sent to Emirates 24|7.
 

Showcasing the role of chemistry in our daily lives, BASF also held a hair gel competition, it said, adding that the contest awarded winners with tickets to Kidzania in Dubai Mall.

Florian Krueckl, Managing Director and Head of Business Center BASF Middle East, said: "We are proud to partner with Etisalat for this youth-centric event. Our children are the future, and must be encouraged to cultivate physical and mental wellness.
 

"The BASF Kids Lab is an award winning program that has globally drawn the participation of over 472,000 kids in 35 countries."

In Dubai, the concept has gained high resonance among children in introducing them to the magical world  of chemistry, she added.
 

As part of its commitment to promoting holistic health and wellness in the community, BASF's partnership with the Etisalat Dubai Kids Run and Fun Fair included a two kilometre run for children between the ages of 4 and 12 years over the weekend.

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