The 18th edition of Dubai Shopping Festival (DSF) will run from 3 January to 3 February 2013, said Dubai Events and Promotions Establishment (Depe), the Dubai Government entity that organizes the event.
Depe has launched a marketing campaign revolving around the theme of ‘Dubai at its Best’.
Dubai boasts the largest collection of international retail brands in any world city with the exception of London and DSF has become one of the world’s best shopping events.
Apart from tax-free discounted shopping, visitors to Dubai during DSF can look forward to hundreds of events and activities - from international concerts, musicals and shows to sporting, outdoor, and fashion events as well as the ever-popular fireworks over picturesque Dubai Creek.
More than 70 of the city’s spectacular malls will participate in DSF 2013, with bargains, promotions, sales and special offers. There are thousands of chances to win daily and weekly prizes organised by participating malls and retailers; with raffle prizes including everything from cars to jewellery to cash. Shopping during DSF lasts day and night with the highly popular Night Souq, initially introduced in 2003, returns for another year.
Layali Dubai, a signature DSF event, will entertain visitors during weekends with a series of concerts by local, regional and international musicians; while the DSF Carnival will feature performances by international artists, acrobats, percussionists, dancers and more. In addition, DSF’s spectacular fireworks and laser shows will dazzle Dubai visitors and residents every day during DSF.
Dubai Fashion has become a must-attend event with high impact stunts such as the world’s longest catwalk and biggest makeover providing plenty of opportunities for entertainment and haute couture.