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29 March 2024

Buy a part of world's longest gold chain and win… more gold

Residents and tourists can buy a segment of the world’s longest handmade gold chain. (Emarat Al Youm)

Published
By Staff

Gold shoppers not only get a chance to win more gold and diamonds at the 20th edition of the Dubai Shopping Festival (DSF), they also get a chance to be part of history.

Residents and tourists can buy a segment of the world’s longest handmade gold chain.



Titled ‘Dubai Celebration Chain’, it entered the Guinness World Record at 5.522km in length, and approximately 256kg in weight.

Read: 60% of Dubai Celebration Chain sold out

As DSF enters its final week, shoppers have the opportunity to double their chances of winning 100kg of gold and 40 carats of diamonds at the Gold and Jewellery Mega Raffle. For every Dh500 spent on the ‘Dubai Celebration Chain’, shoppers will be entitled to two raffle coupons.

The 22ct gold chain is available for booking in options of 8 grams (bracelet size), 20, 22, 24 and 25 grams.



Pieces of the chain can be bought at the current 22ct jewellery price plus Dh15/gram as the making charges.

The chain has more than 4 million links and was manually linked by 100 craftsmen over 45 days for 10 hours each day.

The manufactures who joined hands with the Dubai Gold & Jewellery Group to make the Dubai Celebration Chain a reality are Siroya Jewellers, Malabar Gold & Diamonds, Sky Jewellery, Joyalukkas and Emerald Jewellers DMCC in addition to the support of over 500 retail jewellery partners.



The Gold and Jewellery Mega Raffle offers shoppers spending Dh500 at any of the participating outlets, the chance to win up to Dh15 million in prizes.

Shoppers will be entitled to one raffle coupon for gold purchases of Dh500 or more, and two raffle coupons for every Dh500 spent on diamonds.