Dh1m to be given away in cash in this Eid

Dubai Shopping Malls Group (DSMG) in association with Dubai Events and Promotions Establishment (DEPE) will give away Dh1 million in cash prizes during the upcoming Eid Al Adha – which is likely to fall on October 26, 2012.

The Shopping Malls Group will dole out Dh1 million in cash prizes to shopper during the 24 hours festival season mall opening.

More than 20 malls across Dubai will participate in the promotion set to begin on October 18, 2012. The promotion titled “Eidyat Dubai” will attract not only the residents, but also the tourist and holidaymakers who will flock to Dubai during the festive season.

As part of the promotion, customers who shop for minimum Dh200 at participating malls are entitled to four raffle coupons to be entered into the draw. The four coupons are given away as a symbolic gesture of the family theme promotion this year. Twenty winners will have a chance to live it big and take home an Eidyat cash prize of Dh50,000 over a period of four draws which are scheduled in the wee hours of early morning on October 25th and 26th followed by the final draws on November 1st and 2nd.

Majid Al Ghurair, Chairman of Dubai Shopping Malls Group, said: “We are pleased to announce our promotion for Eid Al Adha. Through our established network of member malls, we will ensure that the malls share the same festive spirit in Dubai and align with the government’s effort to boost tourism and the retail sector. Dubai has always been known for record breaking initiatives and as always the city is living up to its reputation of being the quintessential value shopping destination bringing an all new experience for its people. Our aim is to position Dubai as an important destination for family shopping and fun and the Eidyat campaign is in line with the same.”

The Eidyat campaign celebrates the essence of family togetherness and has been innovatively designed to offer shoppers a chance to win a whopping 1 million dirhams in cash. Being one of the biggest festive promotions, the campaign which is in keeping with the objectives of DSMG to promote shopping, retail trade and mall industry in Dubai will bring joy to many families.

“DSMG has always been a cornerstone in supporting our initiative of promoting trade and retail industry in UAE. With the whole-hearted participation of the member malls of the DSMG, it is evident that the promotion will be a major success. Moreover, Eid holidays typically attract heavy visitor traffic to Dubai as visitors come to holiday in the emirate from neighboring countries. The concept of Eidiyat is a main feature of Eid celebrations across all Islamic countries, it spreads joy and happiness among kids and adults alike and fits perfectly with our “Eid in Dubai” campaign slogan “United in Celebration”, and we are confident that the Eidyat promotion will become a culture of celebration for families in UAE thereby enhancing the festive mood whilst boosting the economy on a whole,” said Laila Suhail, Chief Executive Officer, DEPE.

Eidyat Dubai targets all age groups with the entertainment attractions and shopping bargains. With unbeatable offers, events and activities, the promotion promises unparalleled surprises this Eid for the entire family. Dubai Shopping Malls Group (DSMG) is a non-profitable, umbrella organization of malls set up under the patronage of the Dubai Department of Economic Development to promote shopping, retail trade and the mall industry in Dubai. Launched in 1998, one of the primary objectives of DSMG is to synergize marketing initiatives and provide better quality services to the visiting shoppers in the malls.

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