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19 March 2024

Diamonds glitter under Burj Khalifa's shadow

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By Staff

Reinforcing its growing status as a global diamond hub, Dubai hosted the “Diamond Fashion Show” at Armani Pavilion under the bright lights of Burj Khalifa.

From more than 10 pieces of diamonds weighing 50 carat or above to four stunning pieces of rare 100-carat diamonds, the show assembled a collection of prized jewels ever exhibited on a catwalk. (Supplied)

Held as part of the Dubai Shopping Festival (DSF) 20th anniversary in partnership with Dhamani, the most expensive fashion show in the world featured a display of diamond jewellery worth over $100 million.

From more than 10 pieces of diamonds weighing 50 carat or above to four stunning pieces of rare 100-carat diamonds, the show assembled a collection of prized jewels ever exhibited on a catwalk.



Diamond jewellery for the exclusive, invitation-only event, was provided by Dhamani.

The show comes against the backdrop of Dubai – already acknowledged as the world’s leading physical gold market – rapidly emerging as the diamond trading centre of choice. Dubai’s annual diamond trade volume now stands at over $40 billion, with about half of the world’s production of rough diamonds passing through the Dubai Diamond Exchange.



“While Dubai has always been renowned as a gold trading centre, the story of the last decade really is the city’s amazing transformation into a global diamond hub,” said. Laila Mohammed Suhail, CEO of Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (DTCM) and the organisers of Dubai Shopping Festival.

“Dubai offers a favourable environment for diamond traders, with its business-friendly policies, simplified procedures and its reputation as a tax haven combining to offer a value proportion unmatched elsewhere in the world. Most importantly, Dubai is situated at the crossroads of Europe and Asia, and connects all major global diamond centres.”

The 20th edition of DSF runs until February 1.