The organisers of Dubai Lynx today announced that its name will change from ‘International Advertising Festival’ to ‘International Festival of Creativity’. The move serves to better reflect the evolvement of the industry from one that has previously focused on traditional creative advertising to one that involves creativity in all forms of communications.
“Entering their 7th year, the Dubai Lynx awards are established as the must-win awards for the MENA industry. As organisers, we always strive to keep pace and what is clear is that creativity crosses a great number of platforms, from social media to technologies to user-generated content, meaning that to term the event as an advertising festival is no longer relevant,” said Emma Lancaster, Festival Director of Dubai Lynx.
The Dubai International Festival of Creativity is the leading awards and festival for creative excellence in advertising and communications in the Middle East and North Africa and the must-attend event on the region’s industry calendar.
Since its launch in 2007, the number of entry categories at Dubai Lynx has more than doubled due to creativity stretching across a greater number of forms of communications. Held at the Madinat Jumeirah, Dubai, next year’s event will take place March 10-13, 2013, and will include a line-up of international jurors who will use their expertise to award the best in creativity.
Held in association with the IAA – UAE Chapter and supported by Dubai Media City, the festival’s full programme will be released early 2013.