Eid in UAE: Win up to Dh2,000 in shopping mall contests

As part of Eid festivities, malls and supermarkets across the UAE are not only offering attractive deals but also hosting unique competitions to lure customers.

Nesto Hypermarket in Al Buteena, Sharjah, will host a trolley race competition on Thursday [October 17], while Eid shoppers at Lamcy Plaza can try their luck in the fastest shopper contest.

While, up to Dh2,000 prize money awaits the lucky winner, even regular shoppers can win gift vouchers.

Siddique Palollathil, Director, Nesto Group, said, “Since we opened the 30th supermarket in Al Buteena, in the first week of September, we have been conducting several promotional programmes. The latest fun event is a trolley race. Listeners of 96.7 will get a chance to participate in the event.”

 It race is organised jointly by the Nesto Hypermarket of the Western International Group and the Dubai-based Malayalam FM station, Hit 96.7, part of the Arabian Radio Network.

 Mithun Ramesh, Head of Programmes, said Hit 96.7 FM radio station will select 20 listeners at the rate of two listeners per day during a five-day on air campaign. “

The Trolley Race will be a two-hour marathon shopping competition from 6 pm to 8 pm.  Each participant will be given a shopping trolley and a shopping list of 20 items.

The smart shopper who completes the shopping in the shortest time will get the first prize of Dh2,000 cash voucher from Nesto Hypermarket.

The second prize winner will get Dh1,500 and the third prize winner Dh1,000. Each person visiting Nesto Hypermarket for watching the trolley race show also will get a free gift voucher of Dh100,” Mithun explained.

He said the radio station is receiving huge number of SMS from listeners who are keen to participate in the contest.

Each participant will be given different list of products, selected from all the three floors of the 240,000 square feet mall. The race will start from the first floor of the mall and will end on the ground floor but  participants are free to take their own route as well as choose a partner, he added.

Mithun said that a similar treasure hunt the radio station hosted recently in Nesto Hypermarket witnessed 8,000 visitors. Out of 21,000 shoppers who were present in the hypermarket during the treasure hunt, 8,000 came exclusively for watching the event, he added.

Meanwhile, Siddiq said the hypermarket also organised other fun events such as ‘Biriyani Mela’, and a free medical camp in association with the Sunrise Hospitals. “Many more such events are in the pipeline.”

Mithun said, “We are doing similar promotions for other malls like Lulu Hypermarket in Abu Dhabi, to attract visitors to their Digital Expo.

Similarly, during Eid in Dubai, a fastest shopper contest will be held at Lamcy Plaza. Participants will be selected live at the mall and each participant will be given a shopping voucher of Dh500.

Their challenge will be to shop the maximum number of products with the given amount without repeating themselves. If it is fruit, they have to buy just one piece of apple or banana. The more the merrier and the first prize will be Dh1,500.”

He said the radio station had conducted similar road shows for Onam at the Lulu Mall and the Arabian Mall.

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