'My Number, My Identity' campaign in 5th stage

The UAE Telecommunications Regulatory Authority (TRA) announced that the ‘My Number, My Identity’ campaign, launched in July 2012, has entered its fifth phase, on schedule with the previously announced timeline.

The campaign was initiated by the TRA in collaboration with the two licensees (Etisalat and du) to increase mobile subscriber awareness on the new registration procedures for mobile phone services. It also aims to highlight the important role that subscribers have in protecting their SIM cards to maintain their privacy to avoid any misuse that may occur, since the registered subscriber of the number will be legally and financially accountable.

The subscribers and licensees (Etisalat and Du) are participating in the process of updating information and registration in order to put into action the new policies and procedures set by the “My Number, My Identity” campaign which has a timeline of 18 months until the beginning of 2014 and divided into six stages in order to successfully include the whole country in the registration process. As of now, the licensees (Etisalat and Du) have finished targeting four groups of subscribers and will now target around four million subscribers during the remaining stages of the campaign.

On the launch of the fifth stage of the ‘My Number, My Identity’ campaign, Mohamed Nasser Al Ghanim, TRA Director General, commented: "The campaign focuses on the procedures that will be taken by TRA in order to ensure the transparency in dealing with mobile subscribers and protecting their privacy if misuse occurs by users who use mobile services not registered under their names.  According to latest statistics registered during the month of August 2013, more than 12 million subscribers have registered and updated their data packages. This number continues to increase as more subscribers register."

Al Ghanim called upon subscribers to register and update their data in order to avoid disconnection of their service, saying: "The licensees suspended the service for almost three million subscribers who were late in updating their information during the last phases of the campaign. (Suspension means that a mobile subscriber cannot make an outgoing call but can receive incoming calls and text messages.)

Etisalat and Du have started to gradually cease the service of subscribers who were targeted during the previous stages. This means that those was informed to update their information and were late in doing so even after their service was suspended for three months. The total number of subscribers whose subscriptions have been ceased almost two million subscribers.

Al Ghanim added: “TRA encourages e-registration and encourages the licensees (Etisalat and Du) to make sure the facility is available to e-register which goes in line with the new registration procedures and to smoothly facilitate the process.”

He called on Etisalat and Du to add more facilities that guarantee the registration process is smooth, such as increasing the number of registration places and availing e-registration. He added “companies can arrange with Etisalat and Du in order to register a large number of subscribers through one visit to the company’s workplace, in order to facilitate the registration process for subscribers who may find it difficult to do so individually.”

TRA confirmed that the current and targeted numbers mentioned above are approximate numbers that may increase or decrease, as the total number of subscribers in the telecommunications sector is subject to change as it is controlled by several factors such as the decrease due to subscribers ceasing their subscriptions or the recycling of numbers by operators. . In addition, the number of mobile phones may increase due to the increase in market demand and the increase of the public demand that occurs due to special events and promotions.

With regard to the mechanism of registration, the number of unregistered subscribers whose service was suspended or ceased is changing daily and Etisalat and Du have the details about the registration status and registrants numbers.
 

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