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28 March 2024

Pink Caravan gets ready to ‘Turn the UAE Pink’

The Pink Caravan's breast cancer awareness campaign begins in October.

Published
By Staff

The Pink Caravan Breast Cancer Awareness Campaign will be bringing their message to the corporate world with their ‘Turn the UAE Pink’ campaign for the International Breast Cancer Awareness Month.

This October, the Pink Caravan ‘rides into your office’, as each day, a different corporate location will be hosting a ‘Pink Caravan Wellness Day’.

Supported by the specialist boutique K-Lynn and beauty specialists Polished Spa, each wellness day will offer free clinical check-ups for both men and women. While waiting for their clinical breast examinations, the skilled hands of Polished Spa’s technicians will provide a range of beauty services to the participants, who will also be able to make the most of K-Lynn’s expertise to find perfectly fitting undergarments.

Central to the campaign is Pink Caravan’s ‘Turn UAE Pink Map’, which participating companies will purchase from Pink Caravan and display in their office, for the duration of Breast Cancer Awareness Month and beyond.

Each map has space for 400 pink ribbon magnets that will be available for a donation of Dh50 a magnet, with all funds raised going towards Pink Caravan’s goal of acquiring a mobile 3D mammogram unit. Through these maps, Pink Caravan aims to not only raise much-needed funds, but also to remind individuals of the importance of check-ups, and to encourage those who are in need of follow-up examinations, to return.

Ameera BinKaram, President and Founding Member of Friends of Cancer Patients, said, “As well as offering free check-ups, hosting a Pink Caravan Wellness Day provides business entities the opportunity to add to their CSR presence. The companies who take part are not only contributing to the cause financially, but are also giving voice to the important role of early detection in turning the tide against breast cancer. ‘Turn UAE Pink Map’ has been chosen as a visual inspiration for all to add their voices to spreading the message of awareness; a message that we encourage people to continue on carrying with us beyond October.”

A number of the UAE’s corporations are hosting wellness days, including Coca-Cola; National Bank of Abu Dhabi; Wild Wadi; Price Waterhouse Coopers; Noor Islamic Bank; Dreamland Aqua Park; Commercial Bank of Dubai; HSBC; Jebel Ali Free Zone; Etisalat; Anantara Hotels; Ajman Municipality and Grand Stores.

Pink Caravan is an initiative of Friends of Cancer Patients (FoCP) - a charitable, volunteer-based foundation, aiming to help spread awareness about and fight cancer. Their aim is to increase awareness of breast cancer, encourage regular examination, and raise funds to buy 3D mammogram clinic, which will provide free tests for citizens and expatriates in the UAE.