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It’s raining prizes this Eid-Al-Fitr with a summer promotion that kicks off on July 15, serving up Dh4 million in cash, cars and prizes.

With the last two weeks of Ramadan approaching, the Dubai Festivals and Retail Establishment (DFRE) and the Dubai Shopping Malls Group (DSMG) have announced the start of ‘Eid in Dubai’ and ‘Dubai Summer Surprises’ (DSS), which will be spread across the months of July to September.

Combined under the ‘Summer is Dubai’ umbrella by the DFRE, an agency of the Department of Tourism and Commerce Marketing (DTCM), a raffle promotion in play will offer shoppers the opportunity to win prizes worth the Dh4m bounty.

“This year the first phase of the campaign has seen a sharp increase in the number of visitors and sales at our participating malls,” said Majid Al Ghurair, Chairman of DSMG, in a statement. “The next phase of our campaign aims to elevate the festive spirit during the season’s celebrations.”

Prizes

The upcoming raffle draw for ‘Eid in Dubai’ offers shoppers a chance to win prizes worth Dh2m in cash and gift vouchers.

Following the previous format for participation, shoppers will be able to avail the raffle coupons upon spending Dh200 at any of the participating malls across the Ramadan and Eid season.

Scheduled to begin from July 15 to the last three days of Eid, the promotion will see one lucky shopper win Dh500,000 and five others win shopping vouchers worth Dh25,000 as Eidyat on each day of Eid.

An additional raffle will also be held on July 26 with five other winners walking away with prizes worth Dh25,000.

Saeed Al Falasi, Director, Strategic Alliances Division at DFRE said: “When it comes to shopping, Dubai has clearly taken the leadership role in the region in terms of offering not just a wide array of merchandise, bargains, deals and discounts from the world’s best brands but also in fulfilling its goal of offering memorable multiple experiences to the shopper such as this mega promotion.”

He continued: “Over the past few years, the summer promotion has grown in popularity, offering rewarding experiences for shoppers and further boosting business during this period.

“The success of the first phase of this year’s summer promotion augurs well for the second phase running across the ‘Eid in Dubai’ celebrations and our popular summer extravaganza, Dubai Summer Surprises.”

The final leg of the campaign, or DSS, which runs between August 2 and September 5, will see a few lucky shoppers winning six BMW cars and Dh500,000 in shopping vouchers.

The malls participating in the campaign this year include Al Ain Centre, Al Barsha Mall, Al Bustan Centre, Al Ghurair Centre, Al Manal Centre, Al Mulla Plaza, Arabian Centre, Bin Sougat Centre, BurJuman Centre, Century Mall, City Walk, Dubai Outlet Mall, Ethihad Mall, Ibn Batuta Mall, Karama Centre, Lamcy Plaza, Madina Mall, Mazaya Shopping Centre, Oasis Centre, Palm Strip Shopping Mall, Reef Mall, Sunset Mall, The Beach, Times Square Centre, Twin Tower, and Wafi.

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